Laurence Drago ’00
Verint Systems, Inc.
It was an “Introduction to Marketing” course that Laurence “Larry” Drago was required to take that intrigued him and subsequently prompted him to major in marketing. At the time, Drago was a student at Suffolk County Community College, and he went on to earn a bachelor’s degree, cum laude, in marketing from Dowling College. While at Dowling, he completed three internships focused on marketing at CA Technologies, Standard Microsystems Corp. and Northrop Grumman. “This allowed me to combine the theory I learned in college with real-world experiences of working within a corporate marketing department,” he said. Today, Drago is a channel marketing specialist at Verint Systems, a global technology company in Melville that provides software solutions to capture and analyze complex, underused information sources such as voice, video and unstructured text to enable companies to make timely, effective decisions and improve performance. Drago is responsible for creating and implementing marketing strategies and programs for Verint’s indirect sales channel and for creating greater brand recognition within the organization’s many marketplaces. He also manages and monitors execution and works closely with Verint partners/resellers, along with two internal channel sales teams. He provides trade show and marketing program support and works directly with Verint corporate executives on developing new strategic initiatives.
Drago has been appointed to help spearhead Verint’s community service program in February 2014. This year’s program, taking place in Florida, will support the Boys & Girls Club in Orlando. He shares his passion for marketing as founder and chair of Long Island Marketing Job Seeker Group, a nonprofit networking organization for marketing, advertising and public relations professionals in career transition. Drago sits on the board of the Direct Marketing Association of Long Island and is also a member of Public Relations Professionals of Long Island. Among his proudest achievements is spearheading a national trade show during his time at NPTA Alliance, a national trade association for the paper and packaging distribution channel. “This effort took more than a year to build and produced $334,000 in revenue, $45,000 profit, 125 booths and more than 2,000 attendees in its first year,” he said. As Drago looks to future endeavors, his attention is focused on growing his marketing knowledge while further enhancing his career growth.